Author branding: 1:1 comparison
Each pair was captured the same day, at the same size. Rico is on the left, Hal Elrod on the right.
Google search: the author's name
Critical gapHal Elrod's name opens an "Author" Knowledge Panel with a TEDx talk, his movie, his website and Instagram, Facebook and YouTube profiles. Google shows site links for About, Quotes, Blog, Speaking and Media. Rico has no panel.
- LinkedIn, website and Sessionize on page one
- No Knowledge Panel
- "Author" panel with TEDx video
- Site links: About, Speaking, Media, Blog
- Instagram, Facebook, YouTube profiles
Google search: the book title
High gapThe Miracle Morning gets a full book panel with a Barnes & Noble rating (4.7/5), "Read now" buttons and a dedicated book site with Books, Movie and Podcast. Rico's workbook gets an AI Overview of its 5 D's framework — a good start — but no book panel.
- AI Overview explains the 5 D's
- No book panel, ratings or buy buttons
- Book panel with Barnes & Noble 4.7/5
- Kindle, Audible and library buttons
- Dedicated miraclemorning.com site
Website
High gaphalelrod.com opens on Hal speaking on stage with "Wake up to your full potential", a "Book Hal Now" button, and a "Featured on" strip with ABC, NBC, Fox, CBS and Business Insider. ricosharp.org has rich content but a 12-item menu and no clear booking button above the fold.
- 12 menu items over two lines
- No book cover or "Book Rico" button above the fold
- No "Featured on" press strip
- "Book Hal Now" button in the header
- Speaking hero video
- ABC, NBC, Fox, CBS press strip
Amazon author presence
High gapAn Amazon search for Hal Elrod returns 224 results, led by "Book 1 of 16: The Miracle Morning" with 35.2K ratings. Rico's store has three titles and a book promo graphic as its profile photo.
- Bio, Follow button, 3 titles
- Profile photo is a promo graphic
- 224 results; a 16-book series
- 35.2K ratings on Book 1
- Free with Audible trial
Social media & author profile
Speaker-authors sell books to the audience they build online. Hal's Instagram is a sales channel; Rico's is just starting.
Social media presence (Instagram)
Critical gap@hal_elrod has 244K followers, a verified badge and highlights for "Speaking Events", "Get The Book!", "Free Movie" and "Books". @ricosharpmotivations has 185 followers; its book posts are well designed but reach few people.
Author profile (Goodreads)
Critical gapRico's Goodreads profile is unclaimed: no photo, no bio, 0 ratings and the same two books listed six times. The Miracle Morning has 88.2K ratings and 7,724 reviews on Goodreads.